THE CURRENT MARKET SITUATION
Bad navigation solutions, secluded products
Conscious consumers usually want to spend as little time as possible with shopping. They just want to find and buy what they need easily, but this often seems to be impossible. Wandering around the store,trying to find the products, looking for the staff to get help, can take lots of time and makes shopping a negative experience.
Signs and paper-based navigation doesn’t seem to help much, because these are too vague and specific products can be still hard to find.
Consumers are shopping less
The purpose of the supermarket is obviously to boost sales, but customers get frustrated if they need to spend too much time shopping.
Many stores use advertisements, or eye-catching promotions to draw attention and to motivate customers for shopping more. Too much marketing noise can be annoying for consumers and they overlook these signs and banners.
Unknown customer behaviour
Supermarkets put lots of effort in learning more about their customers, knowing more about their habits, demographics and shopping behaviour. Based on these information, they can arrange the shop considering customer needs, advertise more effectively and offer targeted promotions.
Common statistical methods based on personal observations can be quite expensive. These data are not very accurate, many errors can occur and the sample is small for the research.