Sensomedia

    supermarkets

    THE CURRENT MARKET SITUATION

    Bad navigation solutions, secluded products

    Conscious consumers usually want to spend as little time as possible with shopping. They just want to find and buy what they need easily, but this often seems to be impossible. Wandering around the store,trying to find the products, looking for the staff to get help, can take lots of time and makes shopping a negative experience.

    Signs and paper-based navigation doesn’t seem to help much, because these are too vague and specific products can be still hard to find.

    Consumers are shopping less

    The purpose of the supermarket is obviously to boost sales, but customers get frustrated if they need to spend too much time shopping.

    Many stores use advertisements, or eye-catching promotions to draw attention and to motivate customers for shopping more. Too much marketing noise can be annoying for consumers and they overlook these signs and banners.

    Unknown customer behaviour

    Supermarkets put lots of effort in learning more about their customers, knowing more about their habits, demographics and shopping behaviour. Based on these information, they can arrange the shop considering customer needs, advertise more effectively and offer targeted promotions.

    Common statistical methods based on personal observations can be quite expensive. These data are not very accurate, many errors can occur and the sample is small for the research.

    THE GOAL - SATISFIED CUSTOMER, SATISFIED MANAGEMENT

    This is possible by using the devices and solutions designed and developed by Senso Media.

    THE IDEAL SOLUTION

    We develop a complex system which  is an experience for every customer, enables easy navigation and effective advertisement at the same time. This increases the profit on a long term and brings a short-term return on the investment.

    HOW IS OUR SYSTEM BUILT UP?

    Information system - that helps everyone find what they’re looking for

    We install Double Digital Towers (DDT) at the most frequented areas, using RETAIL-NAVI software specifically developed for this purpose.

    • Directs you to the right place

      By using the user-friendly platform customers can immediately find the shortest route to any destination, stores they’re looking for, ATM machines or toilets.

    • Current event information

      Customers can list the products of the stores, they can read about the latest discounts, and detailed information about current events and programs and public information.

    • Loyalty program and support voucher

      The housing of the Information Desk can be extended modularly, NFC card reader, sound system, voucher printer can be installed on-demand.

    • Playing eye-catching videos

      The software can play video advertisements in interactive mode or any information material.

    • Building statistical database

      The inbuilt industrial camera in our devices is suitable for face, gender, age and mood recognition, providing up-to-date, reliable and anonymous statistics about the viewers. Besides this, the software collects important data about the users by tracking searches on the device.

    • Up-to-date data service

      Our system has internet access which provides up-to-date information from online feeds and through the updated admin platform used by the mall management.

    Building a media network – truly effective and selective publicity

    Double Digital Towers (DDT) display split-screen advertisements in inactive mode, when customers are not using them.

    • Eye-catching selective

      The inbuilt camera and the face, gender, age and mood recognition system in our devices can display selective advertisements based on the recorded data. This information makes it possible to choose the most effective and targeted advert in that moment.

    • Cost-effective and environment friendly

      Our devices play digital videos which is more cost-effective than printing and posting banners. Besides the graphic design costs, software updates do not involve further expenses irrespective of the number of devices.

    • Valuable statistics

      The system creates accurate and detailed statistic reports by observing viewers. The device can determine gender with 95%, age with 87%, mood with 95% accuracy.

    • Always up-to-date

      The device has internet connection, so the video contents can be actualized and timed from the admin interface.

    • Customer movement analysis

      The system can analyze the movement of customers within the wall anonymously, based on the information transmitted by their mobile devices. Supermarkets can obtain data about customer behaviour, the rate of their return, mall visiting habits in certain periods of time, preferred routes etc.

    • Virtual hostess

      Customers can interact with the virtually displayed hostess, who recommends promotions and shows new products.

    • Coupon printing application

      These applications can be used on coupon days to print the discount tickets on the spot, motivating customers indirectly to visit the stores.

    • Interactive games

      Prize winning games involving hostesses.

    Mobile application – reaching you everywhere

    Mobile application framework developed for Android and IOS devices, which can be customized to fit the image of the sports facility. The application is an ideal extension of the system installed for returning visitors.

    • Easy navigation

      The application contains a simplified version of the navigation system used in Information Desks. By using this, customers can find the locations any time without waiting or looking for a device. The shared database enables easy access to the latest information anywhere.

    • Coupon offers

      Customers can apply for discounts and use the in stores by showing their phones.

    • Purchasing vouchers

      Users can buy vouchers by card and give them to other app users as a gift.

    • Customer information

      Advertisements informing customers about the latest offers, discounts and events.

    PROMOTIONAL OPTIONS

    The MALL-NAVI system is designed to be able to run promotional softwares anytime, which can be...

    • INTERACTIVE GAMES

      Interactive prize winning games involving hostesses.

    • VIRTUAL HOSTESS

      Customers can interact with a virtually displayed hostess.

    • PHOTO PRINTING APPLICATION

      Customers can create photo montages by using the inbuilt industrial camera and photo printer module. These interactive contents are popular among users and are suitable for product promotion.

    • COUPON PRINTING APPLICATIONS

      These applications can be used on coupon days to print the discount tickets on the spot, motivating customers indirectly to visit the stores.

    Customer movement analysis – New dimension in data collection

    Small SensoEye devices and WIFI extension lines are installed in supermarkets especially for this reason. With a good approximation they can determine and locate the routes taken by customers within the market.

    Mobile devices used by customers are detected anonymously without violating their personal data. This enables us to follow their movements within the reach of the installed devices.

    THE PROPERTIES OF THE SYSTEM
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    CLOUD BASED ONLINE SYSTEM
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    COMPLETELY ANONYMUS DATA COLLECTION TECHNOLOGY
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    TRANSPARENT, INTELLIGENT DATA ANALYZING SYSTEM
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    EASY TO INSTALL AND OPERATE
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    FACE, GENDER, AGE AND MOOD DETECTION
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    DETECTING SMARTPHONE BRANDS
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    GENERATES VISITOR HEAT MAP
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    WIFI HOTSPOT FOR VISITORS
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