Sensomedia

    customer movement analysis

    THE CURRENT MARKET SITUATION

    Incomplete information about customers

    Most stores have no information about their customers, they don’t have adequate statistical information about their age, gender, purchasing power, or the time spent in stores. This data can be the key to build up their professional marketing strategy.

    Lack of motivation for shopping

    In the lack of a customer database and digital advertising platforms it can be hard to create loyalty programs and coupon discounts,which motivate customers to return.

    Unused and secluded places

    In bigger stores it is important to have proper product positioning, so customers can find and buy them. Stores usually face this problem when they realize that the products were not placed properly and are avoided by customers.

    NEW DIMENSION IN DATA COLLECTION

    Small SensoEye devices and WIFI extension lines are installed in shopping malls especially for this reason. With a good approximation they can determine and locate the routes  taken by customers within the mall.

    Mobile devices used by customers are detected anonymously without violating their personal data. This enables us to follow their movements within the reach of the installed devices.

    Briefly about the technology

    The surrounding WIFI infrastructure can be explored by different types of smartphones connected to WIFI sending probe messages.

    The location of a phone can be determined by identifying these WIFI signals. It can be detected when the same phone appears and the phone signal changes. The signals sent by the phone provide details about the manufacturer, and give general information about shopping habits.

    These signals can be detected by the receivers built in our Information desks.

    SensoEye - Space-saving statistical data collection

    Next to the Information Kiosks, we can install small SensoEye data collecting devices. These SensoEye units analyze the faces of people visiting banks and offices, then determine the composition of the public by age and gender.

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    Age

    87% Accuracy

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    Gender

    93% Accuracy

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    Mood 

    95% Accuracy

    Customer heat map

    Smart phones used by the customers send continuous signals showing their location. Our system records these signals, then analyzes the received data and creates a customer heat map by using an imaging technology.

    The heat map generated by Senso Media, shows where have customers spent the most and least time while shopping in a store. These useful and important information are essential in the development of professional marketing strategies.

    Smart phone recognition

    The devices are capable of face, age, gender and mood recognition. Besides movement analysis, the system can also detect  phone brands. This makes it possible to tell which smartphone brands are used within the store.

    The received data is available on an easy-to-read statistical platform.

    Mobile application - Getting to know our customers and visitors

    Senso Media developed an app for couponing and collecting loyalty points, and also installed Beacon devices providing information service to support customers.

    What information can we get about customers?
    • The location of app users with 30-150 cm accuracy
    • The route within the store
    • Shopping habits, interests based on their profile
    • Exactly how often they return and how much time they spend in the store
    What kind of services can we provide for our customers?
    • We can offer products, services considering their shopping habits
    • They can order and pay for products/services through the app
    • Digital couponing, solution which integrates other social media services-makes shopping a social experience
    • Credit payment options for exclusive customers
    • The beacon system identifies and greets customers automatically
    • Digital loyalty programs-no need to carry the loyalty card
    Cash desk integration

    Our unique digital cash desk integration system created for stores. We integrate the couponing app with the store’s cash desk.

    The cash desk integration does not involve further hardware and software costs!
    • The product and service sales is synchronized in a cachier database
    • The redeemed coupons can be followed through the registered user’s profile
    • The coupon has a unique ID which shows if someone else has used it
    • The identification of the coupon does not require another mobile device, it can be managed through the cashier system
    • The user’s “basket value” can be followed through the app
    • It’s not necessary to make any high-cost hardware investment
    SUMMARY
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    CLOUD BASED ONLINE SYSTEM
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    COMPLETELY ANONYMUS DATA COLLECTION TECHNOLOGY
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    TRANSPARENT, INTELLIGENT DATA ANALYZING SYSTEM
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    EASY TO INSTALL AND OPERATE
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    FACE, GENDER, AGE AND MOOD DETECTION
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    DETECTING SMARTPHONE BRANDS
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    GENERATES VISITOR HEAT MAP
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    WIFI HOTSPOT FOR VISITORS
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    DIGITAL COUPONING, OPTION TO COLLECT LOYALTY POINTS