Sensomedia

    malls, shops

    THE CURRENT MARKET SITUATION

    Useless navigation, waste of time

    People like to spend their time effectively in shopping malls. For this reason, they need to know their way around, to find where to shop and which route to choose to get there. But paper-based or improper navigation can make it quite difficult.

    Sometimes, people don’t even know exactly what they’re looking for, misspell the name of stores or they only know the name of the product. A usual navigation software is inadequate to provide proper information in these cases.

    The customer doesn’t want to learn how to use the software, and doesn’t want to turn the pages while trying to plan the route. People want to waste the least amount of energy on finding what they need.

    Too much marketing noise, ineffective advertisements

    Nowadays, common paper-based advertisements have no effect on customers. Due to banner blindness the messages can only reach them subconsciously. Customers get plenty, but still irrelevant information that barely makes any impact on them. The expensive advertising materials, and the hard work invested in the design remains unnoticed and ineffective.

    Common advertising techniques cannot reach the target audience anymore draw their attention at the right time. In the age of interactivity, traditional advertising techniques seem to be out of date.

    Customers are interested in relevant offers, but in the lack of an effective advertising channel the message often gets lost among the irrelevant ones. This is a loss for the customer and the store as well.

    Incorrect and missing statistical data

    Commonly known digital advertisements make inaccurate statistical reports.

    They  are providing inaccurate data, because they’re based on outdated trends and estimates.  An audience composition report regarding  gender, age and mood  is only possible through quantitative surveys and  researches, which are quite expensive and the accuracy of the provided data can be doubtful.

    The lack of accurate statistical data is a critical mistake in marketing activities, which makes it impossible to plan effective targeted campaigns. It is crucial to reach the right target audience with the right message at the right time-common advertising solutions fail to do this.

    Meanwhile, an average website receives more quality information about their visitors for free through Google Analytics than any carefully planned street campaign.

    This situation is unsustainable-the devices are already made, they are just need to be adapted to public places.

    THE GOAL - TO MAKE SHOPPING AN EASY AND FAST EXPERIENCE

    This is possible by using the devices and solutions designed and developed by Senso Media.

    THE IDEAL SOLUTION

    We establish complex systems supporting customers, mall management, stores as well as marketing companies. We produce an extra long-term income, which makes it possible that the investment is returned in a short time.

    HOW IS OUR SYSTEM BUILT UP?

    Information system - that helps everyone to find what they’re looking for

    We install Information Desks at the escalators and at the most frequented places in the mall, using the specifically developed MALL-NAVI software.

    • Directs you to the right place

      By using the user-friendly platform customers can immediately find the shortest route to any destination, stores they’re looking for, ATM machines or toilets.

    • Current event information

      Customers can list the products of the stores, they can read about the latest discounts, and detailed information about current events and programs and public information.

    • Loyalty program and support voucher

      The housing of the Information Desk can be extended modularly, NFC card reader, sound system, voucher printer can be installed on-demand.

    • Playing eye-catching videos

      The software can play video advertisements in interactive mode or any information material.

    • Building statistical database

      The inbuilt industrial camera in our devices is suitable for face, gender, age and mood recognition, providing up-to-date, reliable and anonymous statistics about the viewers. Besides this, the software collects important data about the users by tracking searches on the device.

    • Up-to-date data service

      Our system has internet access which provides up-to-date information from online feeds and through the updated admin platform used by the mall management.

    Building a media network – truly effective and selective publicity

    Besides establishing an information system, we build a network of digital media devices installed at a frequently used place in the mall. The network has a significant surface for advertisement, which can be rented out to agencies  and marketing companies. The network is based on Digital Light Posters (DLP), with City Light Poster diameter specifically developed for malls.

    • Eye-catching selective

      The inbuilt camera and the face, gender, age and mood recognition system in our devices can display selective advertisements based on the recorded data. This information makes it possible to choose the most effective and targeted advert in that moment.

    • Cost-effective and environment friendly

      Our devices play digital videos which is more cost-effective than printing and posting banners. Besides the graphic design costs, software updates do not involve further expenses irrespective of the number of devices.

    • Valuable statistics

      The system creates accurate and detailed statistic reports by observing viewers. The device can determine gender with 95%, age with 87%, mood with 95% accuracy.

    • Always up-to-date

      The device has internet connection, so the video content can be actualized and timed from the admin interface.

    • Customer movement analysis

      The system can analyze the movement of customers within the mall anonymously, based on the signals transmitted by their mobile devices. Malls can obtain data about customer behaviour, the frequency of their return, mall visiting habits in certain periods of time, preferred routes etc.

    Mobile application – reaching you everywhere

    Mall for Me is a mobile application framework developed for Android and IOS, which can be customized to fit the malls image. The application is an ideal extension of the system, installed for returning customers.

    • Easy navigation

      The application contains a simplified version of the navigation system used in Information Desks. By using this, customers can find the locations any time without waiting or looking for a device. The shared database enables easy access to the latest information anywhere.

    • Special information

      Customers can follow new updates, discounts through “Offers” menu in the application.

    • Coupon offers

      Customers can apply for discounts and use the in stores by showing their phones.

    • Purchasing vouchers

      Users can buy vouchers by card and give them to other app users as a gift.

    • Customer information

      Advertisements informing customers about the latest offers, discounts and events.

    PROMOTIONAL OPTIONS

    The MALL-NAVI system is designed to be able to run promotional softwares anytime, which can be...

    • INTERACTIVE GAMES

      Interactive prize winning games involving hostesses.

    • VIRTUAL HOSTESS

      Customers can interact with a virtually displayed hostess.

    • PHOTO PRINTING APPLICATION

      Customers can create photo montages by using the inbuilt industrial camera and photo printer module. These interactive contents are popular among users and are suitable for product promotion.

    • COUPON PRINTING APPLICATIONS

      These applications can be used on coupon days to print the discount tickets on the spot, motivating customers indirectly to visit the stores.

    Customer movement analysis – New dimension in data collection

    Small SensoEye devices and WIFI extension lines are installed in shopping malls especially for this reason. With a good approximation they can determine and locate the routes taken by customers within the mall.

    Mobile devices used by customers are detected anonymously without violating their personal data. This enables us to follow their movements within the reach of the installed devices.

    THE PROPERTIES OF THE SYSTEM
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    CLOUD BASED ONLINE SYSTEM
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    COMPLETELY ANONYMUS DATA COLLECTION TECHNOLOGY
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    TRANSPARENT, INTELLIGENT DATA ANALYZING SYSTEM
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    EASY TO INSTALL AND OPERATE
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    FACE, GENDER, AGE AND MOOD DETECTION
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    DETECTING SMARTPHONE BRANDS
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    GENERATES VISITOR HEAT MAP
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    WIFI HOTSPOT FOR VISITORS
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