Sensomedia

    sport facilities

    THE CURRENT MARKET SITUATION

    Lost visitors, negative experiences

    A common problem for large sports facilities to solve is: how to control crowd movement? This is almost impossible during great sports events, helpless visitors will end up wandering around looking for places they need.

    Those who have to spend more than half an hour looking for the cloakroom, snack bar, changing room  or the ticket office, will surely leave with a bad experience. Navigation marks and signs doesn’t seem to help much. If these are placed above eye level, many people won’t be able to notice them, and if they’re placed on the walls or floor, then the crowd will hide them.

    Complicated shopping, queuing and unused stores

    Inadequate navigation and the lack of information can negatively affect the income. Visitors are targeted with different types of products and services, however this seems to be ineffective due to commonly used advertising techniques.

    The message doesn’t reach the target audience, because banners are hardly noticed anymore. Often they don’t even find the shops, and they don’t get useful information about the products. That’s the reason why visitors spend less money, even if there are products that they would actually need.

    Inefficient statistics

    Every facility engaged in any marketing activity should know the demographics of its visitors. By knowing this, they can advertise more effectively, create new services and offer products.

    However, surveying crowds by using common methods have contra-productive effects. Not only because of the the error probability (the statistical data is based on personal observations) but also the research costs can be relatively high.

    THE GOAL - GREAT EXPERIENCE, EFFECTIVE SALES

    This is possible by using the devices and solutions designed and developed by Senso Media.

    THE IDEAL SOLUTION

    We develop a complex system which is an experience for every visitor, enables easy navigation and effective advertisement and sales at the same time.



    HOW IS OUR SYSTEM BUILT UP?

    Information system that helps you find what you are looking for

    We install Information Desks at the most frequented places in the facility, using our own software specifically developed for this purpose.

    • Directing you where you want to be

      Visitors can find the shortest route through a user-friendly interface to the places they want to be, e.g. ticket offices, stores, sectors, parking lots.

    • Information on current events

      Visitors can list ongoing events, have a look at timetables, event calendars, weather forecasts, display information on the matches, teams and the sports scene.

    • Loyalty programs and coupon support

      If needed, the frame of our devices can be modularly expanded with NFC card readers, sound systems and coupon printers. They can purchase tickets or validate parking cards on the scene.

    • Videos that catch attention

      While in interactive mode the software is capable of displaying informational videos or advertisements. Advertisements appear on an impressive 65\'\' display which is guaranteed to catch the attention of the audience.

    • Data collection

      The industrial camera integrated in the device can recognize faces, sex, age and mood, therefore it can provide up-to-date, reliable and anonymous statistics on viewers of displayed content. The software also collects information on the searches conducted through its interface, collecting valuable usage statistics.

    • Up-to-date information

      Online feeds and the administrational interface provided for the management make it possible to update all information in the system real time, therefore customers can always access the latest, most accurate information.

    Building a media network – truly effective and selective publicity

    Besides establishing an information system, we build a network of digital media devices installed at a frequently used place in the mall. The network has a significant surface for advertisement, which can be rented out to agencies  and marketing companies. The network is based on Digital Light Posters (DLP), with City Light Poster diameter specifically developed for malls.

    • Eye-catching selective

      The inbuilt camera and the face, gender, age and mood recognition system in our devices can display selective advertisements based on the recorded data. This information makes it possible to choose the most effective and targeted advert in that moment.

    • Cost-effective and environment friendly

      Our devices play digital videos which is more cost-effective than printing and posting banners. Besides the graphic design costs, software updates do not involve further expenses irrespective of the number of devices.

    • Valuable statistics

      The system creates accurate and detailed statistic reports by observing viewers. The device can determine gender with 95%, age with 87%, mood with 95% accuracy.

    • Always up-to-date

      The device has internet connection, so the video content can be actualized and timed from the admin interface.

    • Customer movement analysis

      The system can analyze the movement of customers within the mall anonymously, based on the signals transmitted by their mobile devices. Malls can obtain data about customer behaviour, the frequency of their return, mall visiting habits in certain periods of time, preferred routes etc.

    Mobile application – reaching you anywhere

    We offer a mobile application framework developed for Android and iOS devices which can be easily customized to match the brand and corporate identity of the supermarket.

    The application is an ideal extension of the informational system targeted at returning customers.

    • Navigation made easy

      The application provides a simplified version of the navigation system running on the Information desks. Using this, customers can easily find the places they are looking for without the need to wait or access the installed infrastructure directly.
      The two systems share their database, therefore customers can get the latest up-to-date information anywhere, anytime.

    • Coupon offers

      Customers can be offered free discounts that can be used by presenting them on the phone in the store.

    • Purchasing vouchers

      Customers can purchase vouchers using their credit card and give them as gifts to their friends who also use the application.

    • Relaying information

      Customers can be notified of current events, ongoing promotions.

    PROMOTIONAL OPTIONS

    Our systems are designed to be able to run promotional software anytime, which can be...

    • INTERACTIVE GAMES

      Interactive prize winning games involving hostesses.

    • VIRTUAL HOSTESS

      Customers can interact with a virtually displayed hostess.

    • PHOTO PRINTING APPLICATION

      Customers can create photo montages by using the inbuilt industrial camera and photo printer module. These interactive contents are popular among users and are suitable for product promotion.

    • COUPON PRINTING APPLICATIONS

      These applications can be used on coupon days to print the discount tickets on the spot, motivating customers indirectly to visit the stores.

    DIGITAL VENDING MACHINES

    Smart vending machines are primarily designed to sell products from the fans’ shop. Canned drinks, snacks or even tickets for cultural and sport events can also be purchased.

    The futuristic vending machine has a unique technology which is capable to recognize the age of consumers, showing custom made advertisements.

    The vending machine would draw people’s attention with audiovisual and scent effects.

    The system continuously saves statistics about customers, allowing the operator to identify the targeted group. This information can be used for sales and marketing activity purposes.

    The machine displays ads of the sold products or related goods, while enables impulse purchasing by emitting scents.

    Solutions for the VIP sector

    Mini Information Desks are installed for VIP guests to place orders, express their opinion and evaluate the service.

    The device can highly improve the quality of the services provided by the staff and waiters.

    Kids have different interests and they are not engaged in adult programs, so they often distract their parents.

    This makes it possible for parents to have fun, while their kids are learning and enjoying themselves, too.

    movement analysis - New dimension in data collection

    Small SensoEye devices and WIFI extension lines are installed in sport facilities especially for this reason. With a good approximation they can determine and locate the routes taken by customers within the stadium.

    Mobile devices used by fans are detected anonymously without violating their personal data. This enables us to follow their movements within the reach of the installed devices.

    THE PROPERTIES OF THE SYSTEM
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    CLOUD BASED ONLINE SYSTEM
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    COMPLETELY ANONYMUS DATA COLLECTION TECHNOLOGY
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    TRANSPARENT, INTELLIGENT DATA ANALYZING SYSTEM
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    EASY TO INSTALL AND OPERATE
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    FACE, GENDER, AGE AND MOOD DETECTION
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    DETECTING SMARTPHONE BRANDS
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    GENERATES VISITOR HEAT MAP
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    WIFI HOTSPOT FOR VISITORS