Sensomedia

    airports

    THE CURRENT MARKET SITUATION

    CHAOTIC NAVIGATION AND INFORMATION

    Passengers need a lot of safety information, which helps them through the process till they get on the plane. Most information systems are not capable of this properly causing confusions.

    Passengers not only need the time and departure gate, but also to know how to get from a certain point to another, where to find taxi or accommodation. It is also important to know where to wait or shop, where to eat and how much these services cost.

    Passengers might feel helpless and exposedduring the time they have to spend on airports. Our solutions provide a pleasant wait time and experience. The management of the airport ca will be satisfied as well by offering high quality service.

    LACK OF CUSTOMER MOTIVATION

    Most of the times, passengers have to spend long hours waiting at the airport, this means that they have lots of time for shopping, to consume food and beverages, to purchase gifts. The lack of adequate advertising can be hard to motivate them for shopping more.

    OUTDATED ADVERTISING METHODS

    Advertisements used at airports are quite outdated. Using simple posters or videos that go over and over again to draw attention has less success. We don’t even notice these adverts anymore, and even if we do, they just simply can’t send the right message.

    THE GOAL - ALL INFORMATION IN ONE PLACE

    This is possible by using the devices and solutions designed and developed by Senso Media.

    THE IDEAL SOLUTION

    Systems developed by Senso Media offer solutions for the above mentioned problems.

    We establish complex systems that provide passengers a pleasant and useful wait time on the airport, by producing profit for the management.

    The system not only elevates standards, but also offer an extra long-term income, which enables that the investment is returned in a short time.

    HOW IS OUR SYSTEM BUILT UP?

    Information system - for perfect navigation

    Information desks that provide easy and fast access to any available information even for  people with basic user skills. A serial number printer can be added to the device and installed near the entrance.

    • All information in one place

      Passengers can find the shortest route to the gates, restaurants, taxi stands.

    • INFORMATION ABOUT CURRENT PROMOTI

      Passengers can access current events, available promotions and discounts.

    • Route planning

      Passengers can plan the shortest route to their accommodation, the mobile app provides an interactive digital map that they can carry around.

    • Taxi, transfer and car rental

      The system allows passengers to reach their destination as fast and comfortable as possible, they will also get information about the costs in advance.

    • Expandable frame – interactive entertainment and shopping

      The frame of the Information Desk can be extended modularly, an NFC card reader, an audio system and a coupon printer can be installed on-demand. Passengers can print parking tickets, tickets or vouchers, they can take and print photos.

    • Eye-catching videos

      The software can play video advertisements in interactive mode or any information material.

    • Statistical database

      The inbuilt industrial camera in our devices is suitable for face, gender, age and mood recognition, providing up-to-date, reliable and anonymous statistics about the viewers. Besides this, the software collects important data about the users by tracking searches on the device.

    • Up-to-date information

      Our system has internet access which provides up-to-date information from online feeds and through the updated admin platform used by the airport management.

    DIGITAL ADVERTISING NETWORK - THAT ATTRACTS ATTENTION

    Besides establishing an information system, we build a network of digital media devices installed at  frequently used places.  The network not only draws attention, but displays advertisements based on the user analysis. The network is based on Digital Light Posters (DLP), with City Light Poster diameter specifically developed for airports.

    • SELECTIVE CONTENT TO RAISE ATTENTION

      The inbuilt camera and the face, gender, age and mood recognition system in our devices can display selective advertisements based on the recorded data. This information makes it possible to choose the most effective and targeted advert in that moment.

    • COST-EFFECTIVE AND ENVIRONMENT FRIENDLY

      Our devices play digital videos which is more cost-effective than printing and posting banners. Besides the graphic design costs, software updates do not involve further expenses irrespective of the number of devices.

    • VALUABLE STATISTICS

      The system creates accurate and detailed statistic reports by observing viewers. The device can determine gender with 95%, age with 87%, mood with 95% accuracy.

    • ALWAYS UP-TO-DATE

      Videos can be updated and scheduled through active internet connection on the administration interface.

    • CUSTOMER MOVEMENT ANALYSIS

      The system can analyze the movement of passengers within the airport anonymously, based on the information transmitted by their mobile devices. Airports can obtain data about customer behaviour, the rate of their return, visiting habits in certain periods of time, preferred routes and so much more.

    Mobile application that gets you moving

    Senso Media offers a mobile application framework developed for Android and iOS devices which is fully customizable to match the image of the airport.

    The application is an ideal extension for those who are returning visitors or want extra features.

    • Easy navigation

      The application runs a simplified version of the navigation system accessible through the Information desks, passengers can therefore find the most important location instantly.
      The two systems share their database, therefore customers can get the latest up-to-date information anywhere, anytime.

    • Fast Track support

      Passengers are informed about Fast Track possibilities available at a specific airline. It offers shopping over the phone that increases the income.

    • Help after check-in

      The app provides airline information, any possible delays, discounts or resting areas.

    • Instant ticket purchase

      The app enables ticket purchase on the spot through a user-friendly platform.

    Outdoor Information Towers

    Outdoor Information Towers are installed outside the airport as well in order to provide information upon arrival.

    • IMMEDIATE INFORMATION

      Through the touch screens, passengers can access any stored information in the system, before entering the airport premises.

    • Navigation from the first steps

      Visitors already know, before entering the facility, where they are supposed to go, if they are in the right place or which route to choose to reach their destination. The outdoor system will show them what direction they should take – and which stores might interest them.

    • Selective advertisements

      The inbuilt industrial cameras in our devices display customized videos based on the age, gender and mood of passengers.

    • Weather and vandal-proof

      Due to a special coating,our towers are resistant to extreme weather conditions and safe from vandalism.

    OTHER PROMOTIONAL OPTIONS

    The interactive devices can be used as a base for any promotion and marketing campaign. Our company succeeded in over 40 promotions, the digital towers enabled the success of these campaigns.

    • INTERACTIVE GAMES

      Interactive prize winning games involving hostesses.

    • COUPON PRINTING APPLICATIONS

      These applications can be used to print the discount tickets on the spot, motivating customers indirectly to visit the stores.

    • GAMES

      Any game (except promotional prize winning games) can be installed on our devices, such as: memory, chess, minesweeper etc.

    Movement analysis – New dimension in data collection

    Small SensoEye devices and WIFI extension lines are installed airports  especially for this reason. With a good approximation they can determine and locate the routes  taken by visitors throughout the hospital.

    Mobile devices used by visitors are detected anonymously without violating their personal data. This enables us to follow their movements within the reach of the installed devices.

    THE PROPERTIES OF THE SYSTEM
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    CLOUD BASED ONLINE SYSTEM
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    COMPLETELY ANONYMUS DATA COLLECTION TECHNOLOGY
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    TRANSPARENT, INTELLIGENT DATA ANALYZING SYSTEM
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    EASY TO INSTALL AND OPERATE
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    FACE, GENDER, AGE AND MOOD DETECTION
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    DETECTING SMARTPHONE BRANDS
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    GENERATES VISITOR HEAT MAP
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    WIFI HOTSPOT FOR VISITORS
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