THE CURRENT MARKET SITUATION
SLOW, NERVE-WRACKING ADMINISTRATION
People nowadays don’t want to spend lots of time with administration and to bother with paperwork. They try to avoid waiting and queuing in a bank, post office or public service offices.
That’s the reason why online administration have become so popular, although there are offices that require personal appearance. The systems used by these offices are not user-friendly, and even the simplest task can last hours.
WHERE, WHO/WHOM, WHY?
Users usually get stuck after the first steps, because there’s no system that would show proper orientation. Potential clients already know that long wait hours are ahead in order to use a service, which makes them doubtful. The lack of an effective client support can lead to disappointments.
END OF AN ADVERTISING ERA
Poster, banners, static contents are not enough to evoke the expected reactions, most people don’t even pay attention to these messages anymore.
Interactive and selective advertising opens new dimensions in promotional sales. We can decrease waste coverage by targeted real-time adverts and by compiling user statistics. Finding out more information of the target audience contributes to increasing our incomes.
We can only reach our goals if we accept the need for change.